Client
McDonald's
Sector
Restaurants · Global brand
Scope
Advertising photography, product photography, art direction
Global brand codes, local appetite.
The Brief
McDonald's and McCafé needed product imagery that reads instantly in crowded feeds, follows the strict standards of a global brand and still speaks to Saudi audiences.
The Idea
We built bold colour-blocked sets in brand yellow and violet so every cup and combo reads from across a feed, styled with the precision a global brand expects and the warmth Saudi audiences respond to.
The Outcome
A flexible image library serving campaigns, menus and social channels in one visual language.
In detail
Clean light, saturated colour and deliberate angles give every product its full presence.
