A burger brand with infinite appetite.
The Brief
With eight branches in Riyadh and more on the way, Feel8 has ridden the capital's quick-service boom. Its prices compete with global chains, and now its brand had to compete too.
The Idea
Turn the '8' on its side and it becomes infinity. We built a bold, rounded wordmark in sunshine yellow where the number loops into an endless symbol, a promise of craving without limits, carried onto fries cartons, cups, aprons and storefronts.
The Outcome
A brand built for international expansion: instantly recognisable, playful and ownable at any scale.
Identity in application
Sunshine yellow from the storefront to the fries carton, apron and bottle. The infinity loop turns every touchpoint into a reminder of the craving.
